Assistant Manager, SEO at Lord & Taylor
Internet | Greater New York City Area, US
Who I Am:
SEO Geek with Background in E-Commerce SEO, Retail Digital Marketing, Account Management, Vendor Management and Sales.
What I Do:
• Develop & Drive E-Commerce SEO Marketing Strategies.
• Research & Strategy, Campaign Implementation, Optimization, Data Analysis & Reporting.
• Sales and Business Development.
When I Geek Out:
• SEO Research & Strategy: Technical Audit, Keywords, Competition, Inbound Link Strategy
• On-Page SEO: Meta Implementation, Copy and Content, Information Architecture, Schema
• Off-Page SEO: Profile Audit, Content Creation, Content Distribution
• Content Marketing: Research & Strategy, Development of Videos, Blogs, Articles, Infographics.
• PPC Advertising: Set-Up, Optimization, Reporting, Insights.
• Social Media: Research & Strategy, Community/Content Management, Integration.
• Email Marketing: Design, Content, Optimization, List Building.
• Conversion Optimization: Page Design, A/B Testing, Calls to Action.
• Analytics: Insights, Interpretation & Reporting, Action Items & Next Steps.